May 2021 Last year may have put the brakes on the best exhibition of collector cars and recognized artists in the Midwest, but this year the organizers and sponsors of Artomobilia Weekend are revving up for their best event weekend since the inception of Artomobilia in 2008! What’s New for 2021? I spoke with Artomobilia Event Director John Leonard about what’s new this year and what automotive enthusiasts can expect at all of the remarkable events throughout Artomobilia Weekend. Leonard also shared the details about a brand-new event that will kick off the Artomobilia season, if you will, this coming June—GO LIKE HELL! 10000 Rally, presented by Gator Motorsport. The GO LIKE HELL! 10000 Rally is inspired by Carroll Shelby and his distinct and charismatic approach to his road and race cars. As characterized in the movie “Ford v Ferrari,” Shelby defies Ford management in signaling to Ken Miles to exceed the 7,000 rpm limit and “Go Like Hell!” This rally is a rain-or-shine, untimed, noncompetitive road rally through the nicest, windiest backroads in Hamilton and surrounding counties. The Artomobilia team has managed to find the most interesting 90-minute drive, starting at the impressive St. Vincent facility in Carmel and ending at the unique First Wing Jet Center in Zionsville. The GO LIKE HELL! 10000 will give folks the opportunity to enjoy one another’s cars, and company, from what is widely considered a safe outdoor environment. “This is an evening event on Saturday, June 5,” Leonard said. “There will be three run groups: 6:30, 7 and 7:30 p.m. Like our previous rallies, 100% of the entry fees will go to a charity. If we get 500 cars , it will be a crisp $20,000 check that will go to our friends at the Peyton Manning Children’s Hospital at Ascension St. Vincent. This event will really kick off our summer.” Expanding the Footprint and Economic Impact Those familiar with Artomobilia Weekend will be excited to learn that SHIFT, Fuelicious and Artomobilia are coming back and will be better than ever, while adhering to the county’s and city’s health protocols. Like the rallies, each of the Artomobilia events support local charities and also provide an economic boost to local businesses. Artomobilia alone brings in upward of 20,000 people into the Arts & Design District. “This year’s Fuelicious will benefit Meals on Wheels of Central Indiana,” Leonard shared. “We’ll be doing some promotional things to make some hay this August. Meals on Wheels serves north of 500 clients, two meals every day, five days a week. It is certainly a deserving charity that does some remarkable work, and our hope is to put on a great event and provide an economic opportunity that will support their continued work." This year’s Artomobilia will be held on Saturday, August 28, at 11:00 a.m. in the Carmel Arts & Design District. Gator Motorsport is the title sponsor, and the featured marque is Lotus. “We will have a bunch of Lotuses on display,” Leonard stated. “And we will have a footprint that is commensurate with the health stipulations of the county and city. We will have the 26 corrals and classes that we’ve always had. With the success and popularity of Porsche-Palooza, we’ve extended the opportunity to BMW and Lotus, so this year we will have dedicated areas further extending our footprint on North Range Line Road for Porsche-Palooza, BMW-Palooza and Lotus-Palooza. I’m super excited about that.” Leonard mentioned that if he and his team secure sponsors for these “Paloozas,” 100% of the entry fees will go to the respective clubs’ charities of their choice. Introducing Revolanté Wrapping up Artomobilia Weekend, Leonard and his team will debut their newest event: Revolanté. This event will take place at the beautiful Bridgewater Club in Westfield on Sunday, August 29, from noon until 5 p.m. “We are going to start with a comparatively small number of significant cars—80 to 100—that will come from the Indianapolis Motor Speedway Museum and from collectors in the Indianapolis and surrounding markets,” Leonard explained. “We will have the Jim Clark car that ran in the Indianapolis 500. And in keeping with this year’s theme, there will be Lotuses on display. This will be our first event on grass , and we will start selling tickets to Revolanté in June. The tickets will be $33 per person—12 and under are free. And 100% of the ticket sales will go to the Indianapolis Motor Speedway Museum.” The Bridgewater Club’s catering team will offer food and beverages that will be available for purchase throughout the event. Leonard concluded, “The team is very excited and is looking forward to a great summer. My hope is that Artomobilia Weekend will end the summer on a high note. We are committed to doing these events safely and to doing the same great job that the team has done over the last 13 years.” For more information on all of these events, including ticket and registration information, visit artomobilia.org. Save The Dates! GO LIKE HELL 10000Saturday, June 5 @ 6:30 p.m. SHIFT Friday, Aug. 27 @ 8 a.m. FUELICIOUS Friday, Aug. 27 @ 7 p.m. ARTOMOBILIA Presented by Gator Motorsport Saturday, Aug. 28 @ 11:00 a.m. REVOLANTÉ Sunday, Aug. 29 @ 12 p.m.