June 2019 Writer \/\/ Janelle Morrison Photography \/\/ Laura Arick and submitted You\u2019ve probably driven past a home in the Carmel and\/or Zionsville area and thought to yourself, \u201cNow that is a beautifully lit home,\u201d and there\u2019s a good chance that the landscape or holiday lighting was designed and installed by Zionsville resident Cory Owens and his team at Second Nature Lighting. If you did some holiday shopping out at Clay Terrace in Carmel last season, you most certainly saw their work. Second Nature Lighting-Experts in holiday lighting Twenty Year Landscaping Business Expands Into Lighting Owens has been designing and maintaining immaculate landscapes for over 20 years. Many of you may already be clients of Owens\u2019 with his Zionsville-based landscape company, Second Nature Landscapes, also based in Zionsville. He and his team have launched an additional arm of his business that offers the same high-level customer service, design and execution that has earned him an impeccable reputation in his industry but focuses on landscape, holiday and event lighting. Second Nature Lighting Is Launched We would like to introduce you to Second Nature Lighting. If you are looking to light up your landscaping, home, outdoor living areas or are thinking about hosting a special event at your home and want to deck it out with state-of-the-art RGB lighting, Owens and his team of skilled installers are your go-to specialists. And while summer break has just begun, it\u2019s never too late to start thinking about budgeting for your Christmas lighting needs. \u201cWe originated as a landscape company, and we\u2019ve been doing landscape lighting, Christmas lighting and all sorts of things, but as time has gone on, there are different types of lighting that we do,\u201d Owens explained. \u201cSo, landscape, special event, wedding, graduation parties and Christmas lighting has built up to the point we\u2019re trying to separate the lighting side of our company from the landscaping side.\u201d Owens continued, \u201cLandscaping is just a broad term for a lot of things that we do within our landscape company. On the lighting side of things, we work with other landscape companies, pool companies and event planners. We don\u2019t want to diversify too broadly from our roots as we\u2019re branching this side of our business out, so we\u2019re keeping the Second Nature name and keeping the Second Nature logo relatively consistent with the Second Nature Landscapes\u2019 logo.\u201d Owens has been a resident and business owner in Zionsville a long time, and his brand is well established on the landscaping side. \u201cI\u2019ve been in Zionsville since the mid-\u201990s on the landscape side,\u201d he said. \u201cI actually worked for a company that I purchased and rebranded in 2006. We don\u2019t want our customers to be confused and say, \u2018So now you\u2019re just a lighting company?\u2019 and lose that cohesiveness that we\u2019ve built with the communities we work in. We\u2019re letting people know that we\u2019re not abandoning our landscape company, but as time has progressed, it has become necessary to segregate the two while remaining under the same umbrella.\u201d Owens is savvy to the reality that people who are looking for Christmas lighting or indoor or outdoor event lighting are probably not going to immediate think of looking up a landscape company for those needs. They will look up event lighting or holiday lighting. \u201cMany people just don\u2019t know where to look,\u201d Owens said. \u201cAnd if they do look up landscape companies, there are many out there that don\u2019t do event and\/or Christmas lighting.\u201d Second Nature Lighting just recently launched a new website where it features all its services from landscape lighting, Christmas d\u00e9cor, RGB lighting and event lighting. \u201cWe do our best to brighten up where we\u2019re at in Zionsville and Carmel,\u201d Owens stated. \u201cOur shop is on the edge of Zionsville near Carmel. Our ideal place to work is within our own backyard . Supporting local doesn\u2019t just look like supporting a restaurant or a store. It\u2019s the service industry companies that are in our communities that need our support too. So, if you\u2019re thinking about hosting an indoor or outdoor event or need to retrofit your existing landscape lighting to LED outdoor lighting, now would be a great time to contact Owens or Isaac Beverstock, account manager at Second Nature Lighting. \u201cIsaac\u2019s been with us for two and a half years,\u201d Owens said. \u201cHe has a passion for that side of the business. It\u2019s kind of his wheelhouse.\u201d Beverstock looks at every project as a \u201cblank canvas\u201d and listens to what the customers want before inserting his recommendations. \u201cWhether it\u2019s a big hall that were doing for a wedding or an outdoor venue, we have a lot of experience with indoor lighting as well as outdoor lighting,\u201d Beverstock stated. \u201cHow we do the design is no different. We go in and discuss what areas would look the best and what areas or certain architectural features need to be highlighted.\u201d When asked what type of event lighting is most popular, he replied, \u201cA lot of people like the bistro lights for outdoor events, and if there\u2019s trees at the venue, they like lights on the trees. We talk color scheme, and for corporate events, we can incorporate their brand colors into the lighting. If it\u2019s a wedding, warm white or soft colors are popular.\u201d Beverstock went on to explain that with RGB technology, most systems can be controlled via an app on a smartphone. \u201cThere are different scales as to whether it can be manipulated by an app on a phone or by a professional power board,\u201d he explained. \u201cA lot of them can run off batteries too, so you have cords running throughout the home or venue.\u201d Christmas and Holiday D\u00e9cor Lighting \u201cChristmas is the big holiday, but we get some people who want Halloween lighting too,\u201d Owens said. \u201cThere\u2019s ways even within landscape lighting to have color-changing lighting that is warm white throughout the year, but people can literally change it on their app for Halloween lights or red, white and blue for the Fourth of July or green for St. Patrick\u2019s Day. From a traditional Christmas decorating perspective, there is obviously a higher cost involved because of the install\/takedown that is involved.\u201d Owens explained that his Christmas light arm, Christmas Decor, is part of a franchise made up of 430 franchises across the U.S. and Canada. His franchise is the only one that has been in central Indiana for as long as it has, and with that comes a depth and breadth of knowledgeable resources. \u201cAs a veteran franchisee of over 20 years, I can say with certainty, there are not many people that have as much experience as we have, but if something comes up that we haven\u2019t ever come across, we have a vast network of people that have seen it, so we have that advanced knowledge.\u201d He continued, \u201cThere\u2019s a lot of people starting to do Christmas lighting\u2014it\u2019s the nature of the beast\u2014but a lot of them are fly-by-nights and not necessarily treating it as its own business. It\u2019s just a way for them to bring in extra revenue if hasn\u2019t snowed or a way to keep their people on staff.\u201d Christmas lighting is more than a way to create revenue for Owens and his staff. They sincerely enjoy the season and what their creations do for families and onlookers when they flip the lights on for the duration of the holiday season. Brighten up your holidays this year! \u201cWe really love the Christmas season,\u201d Beverstock concurred. \u201cOur guys actually look forward to the Christmas season.\u201d Owens added, \u201cWe start lighting that last week of September and will probably start installing it even sooner this year.\u201d The Second Nature Lighting Customer Experience \u201cCommunication with the customer is foremost,\u201d Owens emphasized. \u201cWe stay in constant contact with people, and I am available to my customers directly though my cell phone. We always want to hear what the customer wants first, and we\u2019ll make our recommendation from there based off our principles, what can be achieved and understanding their budget. Sometimes those may not always be exactly what the customer wants because what they want may not be the cost-effective way or it may not represent who we are as a company. For instance, if we have someone who wants Christmas lights and they just want us to wrap as many lights around a pole or something\u2014it\u2019s not a clean look. We won\u2019t do one wrap that goes around because that\u2019s not how we light homes, businesses or anything else. When we light it, we light it fully. That\u2019s the look we want.\u201d LED Warranty and Maintenance According to Owens, LED has taken much of the service work out of the industry, but he stressed that people still have to maintain their outdoor landscape systems. \u201cIf you put lights around shrubs, eventually the shrub is going to grow over the light,\u201d Owens said. \u201cIf you have other companies out there doing service work, the lenses can get dirty. We offer a maintenance service where we come out once or twice a year, trim around the lights, readjust them if the dogs have run around the beds and knocked the fixtures sideways.\u201d As part of the installation protocol, Owens and his team will leave extra slack on the cords so that when the fixture has to be relocated because a tree or shrub has grown in its path, they can come in and move it without having to make cuts or install a new cord. \u201cFrom a warranty standpoint, our lighting systems are hands-off for 10 years once we put it in,\u201d Owens said. \u201cThe light fixtures we use are guaranteed for life, as are the transformers.\u201d Don\u2019t leave your business in the dark. Second Nature Lighting also specializes in storefront and other business fa\u00e7ade lighting needs. An outdoor lighting system is a proven way to attract customers to your retail and restaurant locations, and it also encourages them to stay longer and spend more money. Second Nature Lighting has been brightening the Indy area for nearly 20 years. Light up your home, landscape, holidays, events or businesses with a customized lighting system by Second Nature Lighting! Visit Second Nature Lighting\u2019s website at secondnaturelighting.com or give them a call at (317) 873-5278.