January 2021 As the saying goes, “Necessity is the mother of invention,” and to illustrate that proverb, many creative and entrepreneurial minds have been making the most out of this pandemic to launch new and exciting products and services to meet their prospective customers where they currently are. Introducing Morph LLC How many of you have had your workout routines completely uprooted by the pandemic? Many of us have resigned to working out at home but miss the one-on-one experience of working with a certified professional trainer. Well, Carmel resident DeShaun Holder, CEO and founder of Morph LLC, has figured out the solution—one that may revolutionize personal training as we’ve known it well beyond the pandemic. Some of you may recognize Holder as an instructive assistant (teacher’s assistant) for the Life Skills department at Carmel High School. For the last four years, Holder has also been an assistant coach on CHS’ football and basketball teams and coaches track at the middle school level. “When I’m not coaching, I’m assisting kids who are on the spectrum and helping them with daily activities,” Holder shared. “The Life Skills department is one of the biggest special needs programs in Indiana.” Holder has also been a personal trainer and nutrition specialist as well as a devoted husband and father of three. During the lockdown in March of 2020, Holder recognized a void in the industry as a direct result of gyms and workout facilities being shutdown due to COVID-19 restrictions. Owning a gym had been a dream of Holder’s for years, but now he had an idea that would be completely unique to the industry and one that would set him apart from any other available fitness services. “The company is called Morph LLC,” Holder said. “It’s a technology platform that connects customers to trainers using the app. Within the app, customers can connect to a community of trainers that will be ready to train them on demand wherever and whenever they choose.” Holder describes the app as being similar to third-party service apps such as Uber and Lyft. Once launched, people can download the app that will be available on both Google and Apple platforms and create a user account. Then users will select a trainer based on their biography, availability and training preference. And unlike virtual appointments, the Morph trainer comes to where you are at home, work or if you’re a guest at a local hotel and trains you for 60 minutes. Specialized Training by Credible Trainers Holder explained that Morph trainers are independent contractors that go through a thorough background check and onboarding process before being set up on the app as a trainer. “In between the time that they set up an account and get approved, they’ll have been through an onboarding process with either me or an onboarding director,” Holder explained. “Then from there, we make a decision as to whether they’re approved or not. Unlike a gym, we can’t write a trainer up or set up disciplinary actions. Everything is about ratings, so we have a standard of rating that if a trainer gets below a certain rating, we’ll disconnect them from the app.” Once customers have completed a training session, they will rate their trainer through the app. A cool feature for Morph is the trainer-share. It allows customers to “share” a trainer and split the cost. Each category has a minimum share requirement. A benefit for trainers and coaches who may be interested in signing up with Morph LLC is the fact that they can work independently and keep their own schedules. Holder added that another couple of perks for his trainers are that they will never be decommissioned like they can be at gyms and they can accept tips from their customers—which is usually prohibited at gyms and fitness centers. The Initial Launch Plan Once the app has been launched, Morph LLC will be servicing Carmel, Fishers, Zionsville, Noblesville, Westfield, Pendleton, Anderson, Greenfield, Greenwood, Geist, Indianapolis, Bloomington, Lafayette, Muncie and Crawfordsville. Holder is looking to expand beyond these areas as he continues to develop and grow the brand and the app’s features. “The categories that we are initially offering are personal training sports-specific training for football, soccer, basketball and swimming. We also have yoga, Pilates and massage therapy,” Holder stated. “We’re trying to do big things out here. We’re trying to create better opportunities for more people out here as well as create opportunities for the community as a whole. There’s been a lot of late nights and early mornings, and has definitely been a challenge, but it’s one I’m most appreciative of because of the support that I have from my family.” Holder shared that the app has been developed by a talented family member and that the experience has made him more tech savvy. Holder added, “My mind’s been blown a few times where I’ve been like, ‘Oh wow, that’s how it’s done!’” The plan is to have the prototype app ready for the official launch party on Jan. 31. In the meantime, Holder and his team are working to finish the website build and establish their social media accounts on Facebook, Instagram and Twitter. Holder concluded, “People can expect full access by mid-February. I’m excited for the communities to know that there is a new way to train!” For more information on Morph LLC, how to become a Morph trainer and other general questions, email DeShaun Holder at email@example.com. Visit the website at morph2you.com and be sure to follow Morph LLC for launch updates and other information on Instagram at @Morph2you, Facebook at Morph LLC and Twitter at @llcMorph.