Stirring Young Entrepreneur's Minds

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Writer  /  Allie Nash

Young entrepreneurs will get a chance to experience the “real world” with Lemonade Day Greater Indianapolis.

Lemonade Day was founded in Houston, Texas, but was started in Indianapolis by well-known entrepreneur Scott Jones. The program works to teach kids how a start-up works, business principles and the importance of giving back.


Through a new partnership with Launch Fishers, John Wechsler looks to increase participation in the Fishers area. Photo by Brian Brosmer.

This year, Launch Fishers and Lemonade Day are partnering together to bring events to Fishers before the big event. The Community Champion initiative will be led by Launch Fishers founder John Wechsler, who is serving as the first “Community Champion.”

“The new Community Champions initiative gives established entrepreneurs an opportunity to add their own flavor to Lemonade Day and inspire their fellow community members to get behind it,” said Jones. “John Wechsler is the ideal Community Champion for Fishers because of his proven commitment to growing entrepreneurial businesses in Fishers and across Indiana. We are going to ‘knock it out of the park’ this year.”

Jones plans to reach out to other local entrepreneurs in the coming years. Wechsler’s goals are to increase participation of young Fishers residents in Lemonade Day and encourage more lemonade stands in Fishers.

“Given Mayor Fadness’ vision of Fishers as an entrepreneurial city, this partnership makes perfect sense,” said Wechsler. “I personally know the excitement of starting your own business and love sharing start-up principles with entrepreneurs of any age. Not only will we encourage young people to participate in Lemonade Day, but we can connect them to business mentors through Launch Fishers and help them successfully navigate the whole process leading up to Lemonade Day. I’m really excited about working with Scott Jones to grow Lemonade Day in the Greater Indianapolis area.”

Pic4In addition to the Community Champion initiative, there will be two new events that people can participate in: Game Show Night with Peter Dunn and Lemonpalooza.

Game Show Night will be hosted by Dunn, a nationally recognized financial planner, and will have teams of local entrepreneurs and media personalities against each other in mental and physical challenges.

Lemonpalooza will be on Monument Circle to celebrate young entrepreneurs with live entertainment and local chefs will be creating lemon-flavored treats.

Lemonade Day aims to have 15,000+ participants for this year’s main event.

Registration is now open on the Lemonade Day Greater Indianapolis website. Additional information about workshops at libraries, sign-up events at The Children’s Museum and other locations across the area can be found on Facebook and Twitter as they are confirmed. 

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