August 2024
Invst and IndyCar driver Jack Harvey have partnered up to offer local businesses a unique opportunity to join their team. Through this exciting program, businesses can become sponsors of Harvey’s car at next year’s Indianapolis 500, held at the iconic Indianapolis Motor Speedway.
Meet Our Honorary Hoosier, Jack Harvey
A two-time INDY NXT by Firestone championship runner-up, British driver Jack Harvey joins Dale Coyne Racing for 2024. He is among the drivers who have won on both the oval and road courses at Indianapolis Motor Speedway, with wins on both circuits in 2015 while racing in INDY NXT. Harvey has ten racing championship wins in his career, including the British Formula 3 title in 2012. Away from the track, Harvey enjoys baking, target shooting, watching Star Wars and Marvel movies, and watching soccer and American football.
As a Carmel resident, Harvey enjoys the city’s many amenities, including the Carmel Farmers Market, on his off weekends.
Harvey’s team, Dale Coyne Racing, is entering its 41st season of competition and has a long and storied history in INDYCAR SERIES racing. Starting in 1984 as an owner/driver, Dale Coyne ran seven seasons in CART. In 1990, he focused his efforts on the tutelage of several up-and-coming drivers and skilled drivers like Harvey.
Racing is an expensive endeavor, with the cost of putting together a driver’s program largely dependent on sponsorships. Many businesses might assume that such opportunities are out of reach, reserved only for big-name brands. However, Scott and Laura Jarred, owners of Invst, have partnered with Jack Harvey to create a program that makes sponsorship more accessible. This initiative allows local businesses to be a part of Harvey’s journey, offering them a chance to sponsor his ride at the Indianapolis 500.
“A lot of this idea came from Scott and Laura with Invst,” Harvey said. “I’ve been building a fantastic relationship with them from both a personal side and, recently, a working side. They brought their idea to my attention a few months ago, and as a company, Invst is a sponsor of our IndyCar, which we are extremely appreciative of. Then the conversation turned into how we can use the car to pull more awareness to it and what [local] events have a lot of natural synergies.”
One of these events where Invst and Harvey plan to engage people is Veloce. Veloce is part of Artomobilia Weekend and will be held on Friday, September 6 at 7 p.m. at the Jet Access Center at the Indianapolis Executive Airport in Zionsville.
Harvey shared, “Our IndyCar will be on display at Veloce, and we’ll be there to share what our goals and objectives are as well as share with people how we’re expanding to the local community and what great things Invst is doing as a company. It’s pretty rare that you get to see local companies go and compete against national ones at sporting events because quite often, it’s the national companies that have the resources to sponsor race cars, but in this moment, we’re fortunate that Invst is continuing to support our Indy 500 program and future racing endeavors. I think being at Veloce will allow us to connect with people locally and see if anybody wants to go on this crazy adventure with us!”
Not Your Typical Financial Planners
Invst believes traditional thinking has limited your potential for far too long, and that your mindset is more important than money in reaching your full financial potential.
Invst was born in June 2016, even though its team has been in business since 2003. Its team members broke free from the shadows of the financial institutions. Invst’s focus is to implement financial strategies that radically help its clients. Invst is a true fiduciary with no contractual obligations to peddle industry products.
Invst CEO Scott Jarred and his wife Laura shared their thoughts on Jack Harvey and why they believe teaming up with Harvey is a solid move that will reap more than just financial benefits for the racing team but will also provide impactful opportunities for the local business community.
“When we met [Jack], he was a client of Invst and was just a ball of energy, wanting very much to take the racing industry by storm,” Scott shared. “He’s had great success everywhere on every level. We had come to find out that racing is not a profitable endeavor for a lot of these drivers, and it’s about how much money you bring to the table that generates any value to a team, essentially. There’s this whole business development component to it. Jack told us that if he didn’t get any help from sponsors, he didn’t think he’d be able to get back on the track this year, and we said, ‘We think you’re a really good driver, and there are drivers out there not as good as you who are able to drive because they have sponsorships. So, that’s how this whole conversation got started.”
Scott added, “For me, you look at the Indy 500, and it’s the biggest spectacle in racing. You see these huge brands and sponsors that you have no access to. So, what we’re trying to do is say, ‘Look, the average Indiana-based business or anybody that wants to play in this space can do it, and there’s actually a model and a platform for it. You can build business-to-business relationships the way the big brands have done it.”
Scott continued, “Jack has taught me that you have to have more exposure and education. Building an IndyCar experience is going to take this league to the next level. As a sponsor, when you sit in the pits and watch the cars go around the track, it’s like nothing you’ve ever seen.”
The Jarreds shared some of Harvey’s qualities as a person and as a race car driver that compelled them to become a sponsor of his IndyCar and to sign on with this new endeavor.
Scott said, “Jack is consistent, doesn’t wreck, he’s relatable, and he’s got the ‘it’ factor. As a sponsor, I’m looking for someone who’s genuine, down-to-earth and actually cares about people. Jack is all of these.”
Laura added, “When I first spoke with Jack, it was amazing. We attended the [2024] Grand Prix [of Indianapolis], and we were in the garages. Jack was showing our kids the car and how the steering wheel worked. He was super down-to-earth and wanted these kids to understand the car and fall in love with the sport. He’s so relatable. We’ve done a lot of fun trips as a family, but that day was an epic day that we will never forget, and our kids will remember spending the day on the side of the track watching the Invst car go by. From a business perspective, I truly think the Indy 500, as far as sponsorship is concerned, the B2B opportunities are priceless. We believe, 100%, that Jack will be back on the podium soon, and by getting sponsors behind him through this program, we believe there will be a success for everyone involved.”
Mark your calendars and purchase your tickets to this year’s Veloce. Be sure to stop by the Invst IndyCar to learn more about Invst, Jack Harvey, and how to become part of the team!
Purchase your tickets to Veloce online at artomobilia.org and visit invst.com for more information about the company and its client services.