INTRODUCING THE LASH LOUNGE

November 2016

Writer / Janelle Morrison, Photographer / JJ Kaplan

The Lash Lounge is a high-end salon that specializes in semi-permanent eyelash extensions. The certified stylists offer their clients more than just a beautiful set of eyelashes. They provide each client with a low-maintenance beauty routine, a simplified lifestyle and a new definition of confidence. The once well-kept Hollywood secret has become a regular beauty treatment for women across the world and more women are discovering the benefits of eyelash extensions every day. The Lash Lounge salon design seamlessly combines private beauty service rooms, an exclusive Lash Lounge makeup counter and a clothing and accessories boutique, essentially making it a one-stop shop.

Renay Pegg, owner of the Carmel Lash Lounge and resident of the city is also mother of an infant daughter and a 5-year old daughter. While she enjoys being a mother and a business owner in the city that she grew up in, she is even more excited to share her salon’s menu of services with the local ladies.

The Lash Lounge currently has four stylists on staff with the ability to grow to house nine once they are more established. In addition to the lash extension services, the salon also offers professional makeup application ser- vices. The Lash Lounge makeup is a propri- etary line that was developed to compliment the lash extensions and is oil-free so as not to compromise the bond of the lashes.

“Our cliental is typically women with disposable income however, we are looking to provide services to every day women,” Pegg expressed. “Somebody who gets up to go to work or is a mom trying to get her children off to school in the morning and doesn’t have a lot of time to fuss with a lot of makeup and is looking for an easy, beautiful, maintenance-free look. Each boutique is responsible for their own apparel purchasing so I am always looking for trendy, as well as basic, styles that are appealing the to majority of women in our target market. I buy pieces that are versatile and that can be dressed up or be casual and easily pair with any of our accessories that we have for purchase in our salon.

We try to keep it at a reasonable price point. We are a boutique and want our apparel and accessories to be attractive, but we realize that is not our primary business. We are really about the services that we provide so we try to keep it at price point that reflects that as well. Our clients come in here and are surprised to find that we have great items that are really good quality and that are affordable.

The makeup line is actually our line, Lash Lounge makeup, with the exception of a couple of items that we also sell. We have makeup removers and products that are oil-free and were created to be used with the lash extensions. One of our most popular items is our after-care kit. The kit includes a sealant that goes on the lashes to protect them, a makeup remover and a water-based mascara that some

clients want to use for a special occasion or in between appointments to fill the gaps.

We really try to educate our clients about the proper care of their lashes because it is an investment. We want them to protect their investment. We also have your more com- mon cosmetics like shadows and lip glosses, blushes etc.

We sell mineral makeup that is really good for the skin. It has a natural SPF in it and doesn’t grow bacteria.

Pegg explained that all of her stylists are certified and take great care in not harming or damaging the client’s natural lashes. The processes that they use are proven to be safe and resilient to the client’s every day activities when cared for as recommended. In fact, much like a nail appointment, the client typically will only need to go in for a fill once every two weeks. An average appointment for a first visit is typically 1.5 to 2 hours and
a fill is 45 minutes to an hour. The other lash services that are offered vary in appointment time depending on the service.

The Lash Lounge also offers a Girls Night Out package where clients can sign up for a drawing to win a private Lash Lounge Salon party for a minimum of four people. It is a private experience at the salon where the client can bring in her own refreshments and the entire party enjoys discounted services and 20% off of all boutique and cosmetic items during the party.

Services offered:

-Semi-Permanent Eyelash Extensions
-Multi-Volume Plus Eyelash Extensions
-Eyelash Packages
-Eyebrow Extensions
-Eyebrow Threading
-Additional Eye Enhancing Services
-Permanent Make-Up

Feel free to call for more information on their services and hours of operation, or visit the website at www.thelashlounge.com

Boardwalk Shoppes
726 Adams Street, Suite 120
Carmel, IN. 46032
Phone: (317) 494-7346
email: [email protected]