December 2024/January 2025
Just opened in Carmel City Center, Alternate View invites you to discover a transformative vision and aesthetics experience brought to you by Mollie Tavel Kaback. This isn’t your ordinary optometry practice—it’s a place where vision, vitality and sophistication converge to redefine how you see and feel.
EXPERIENCE IN FOCUS
At Alternate View, we believe that eye care should transcend the basics of vision correction. Our practice seamlessly blends state-of-the-art optical services, curated eyewear collections and rejuvenating eye and facial aesthetic treatments. It’s an experience designed to not only help you see better but feel better, too.
“I’m very excited for this new line of business, this new experience for Carmel,” owner Mollie Tavel Kaback expressed. “Alternate View was intentionally curated for adults. The entirety of the experience, from the brand colors to the services offered to the entirely digital experience, [is] all designed for the Millennial and Gen X. There’s not an experience that exists that feels enjoyable and not heavy on the medical side that meets the demands of these consumers. And the question that I asked is why? This particular market has already demonstrated with prior providers [that] they want fashion-focused entities, they want choice, they want luxury, etc. So, taking all of those—the research that we did over the course of a year—we created the ultimate eye care and self-care experience.”
When you step into Alternate View, you’re entering an environment crafted with attention to detail and personalized care. We offer more than just eye exams—we provide a holistic approach to vision health that integrates modern treatments and luxurious self-care offerings. Our mission is to create an experience that celebrates your individuality.
VISION, VITALITY AND SOPHISTICATION
Our services are tailored to adults seeking comprehensive and upscale eye care. With the latest technology and a passion for excellence, we provide advanced solutions to enhance your vision and overall well-being. From cutting-edge eyewear to revitalizing treatments, we ensure you receive unparalleled care and attention.
Kaback shared, “When it comes to eyewear, everything we provide from a fitting perspective is bespoke. We create truly custom eyewear for you, in any size. We’ll design the frames, work with you to visualize the perfect fit and help determine the right size, colors and characteristics to match your style and needs.”
TAILORED VISION SOLUTIONS
Alternate View leverages state-of-the-art diagnostic tools to provide the highest level of precision in eye exams and vision correction. Whether you require prescription lenses, contact fittings or specialized care, we offer customized solutions designed to keep your sight at its best.
Our curated eyewear collections feature hand-selected frames that blend style with functionality, ensuring you leave with eyewear that complements your unique aesthetic and enhances your confidence.
“I wanted to make an experience that really moves us from the medical to the fun, enjoyable, luxurious, retail, experiential portion,” Kaback stated. “This is an experience that’s meant to be fun, that’s meant to be curated for you and that is meant to move eyewear out of a solely medical box and get people to reposition it in their minds as a self-care experience. Our tagline for Alternate View is where eye care meets self-care,’ and the rest of the services and the experience itself is designed with self-care in mind.” Kaback added, “If we are specifically talking about eyewear, everything that we provide from a fitting perspective is bespoke. We will create custom eyewear for you—in any size. We will design custom eyewear, work with you and help you visualize it to determine the right size, the appropriate colors and characteristics. Similarly, we are doing custom progressive lenses using a virtual reality technology that looks at your specific gaze dynamics and how you use your eyes for various tasks.”
INNOVATIVE DRY EYE SERVICES
Dry eye discomfort can significantly impact daily life. At Alternate View, we address this issue head-on with cutting-edge treatments that target the root cause of dry eye symptoms. Our advanced therapies, including Intense Pulsed Light (IPL), offer long-term relief and promote healthier eyes. You can relax knowing that lasting comfort is within reach.
FACIAL AESTHETICS AND REJUVENATION
We believe that self-care should encompass every aspect of how you present yourself to the world. Our luxurious facial treatments go beyond skin-deep to revitalize and rejuvenate. Experience transformative services like IPL, Radio Frequency and RF Microneedling to address fine lines, uneven skin texture, redness and scarring. These treatments are designed to help you put your best face forward, boosting both confidence and well-being.
MORE THAN JUST AN OPTICAL RETAILER
Alternate View isn’t just a place to purchase glasses—it’s a destination for comprehensive self-care. Our team is dedicated to enhancing your quality of life by offering services that embrace your individuality and elevate your daily experience. We’re here to ensure that every visit feels like a step towards greater confidence, better vision and improved vitality. From the moment you walk through our doors, our goal is to provide exceptional service in a welcoming and refined environment.
“It takes about five days to get products from Miami, Florida to us, and another three days to receive the lenses,” Kaback said. “All our frames are assembled with Italian parts and global components, manufactured in the U.S. and custom-built just for you. We’ve intentionally selected high-quality products across the board, from services to dry eye products, and especially in our frames.”
“Every line we carry reflects the individuality of our clients, their fashion choices and the story they want to tell,” Kaback continued. “If you’re invested in sustainability, we have lines that are entirely or mostly sustainable. If heritage brands appeal to you, we carry a Japanese line that has been around for over 105 years. Each pair is handmade through a 200-step process. For clients who love bold, vibrant designs, we offer lightweight and colorful frames. We also carry British historical lines and American Optical, the oldest eyewear manufacturer in the U.S. Every line we’ve selected tells a story that clients can connect with.”
“That’s part of the experience—helping people find eyewear that aligns with their personal style,” Kaback concluded. “And while you’re enjoying the experience, we have a beer and wine license. You can sit back, enjoy a beverage and have fun during your personal fashion show.”
THINGS TO KNOW BEFORE YOUR VISIT
At Alternate View, we’re committed to providing a seamless and modern experience. Here are a few things to keep in mind before your appointment:
CASHLESS TRANSACTIONS: We are a fully cashless practice. We accept credit and debit cards, HSA and FSA cards, Care Credit and Sunbit for your convenience.
ACCEPTED VISION INSURANCE: We partner with major vision insurance plans, including VSP, Eyemed, Spectera and Davis/Versant.
ADULT-EXCLUSIVE CARE: Our services are tailored exclusively to adult eye care. We do not offer pediatric services or products.
READY TO ELEVATE YOUR EYE CARE EXPERIENCE?
Step into Alternate View at Carmel City Center and experience the future of eye care. Alternate View is more than a destination for eye care—it’s a new way of experiencing vision and vitality. Whether you’re seeking advanced dry eye treatments, luxurious facial aesthetics or simply the perfect pair of frames, we’re here to provide exceptional care with a personal touch.
Book your appointment today and start your journey to personalized, luxurious self-care at alternateview.com. Your vision and style deserve it!
Photography // Provided by Alternate View