Blo Blow Dry Bar Is Now Open In Carmel: Who’s Ready For ‘Runway Ready” Hair?
September 2023
Local entrepreneur Theresa Shadley has opened her second Blo Blow Dry Bar franchise in Carmel, Indiana!
The new location is located near Market District Supermarket at 11503 Spring Mill Road, Suite 250, and offers a variety of hair services, including five signature styles, a la carte options and hair treatments.
Additionally, they’ll provide five signature makeup looks and customizable options for inspiration.
A RENAISSANCE WOMAN
Theresa Shadley, a local resident, wife and mother with a background in the beauty industry, owns and manages this new location.
She previously worked in senior roles for beauty brands and operated Pure Barre Franchises in the Indianapolis area.
“I’ve had a passion for hair and beauty since childhood,” Shadley shared. “I stayed true to that passion by working in salons during high school. Later, I pursued higher education and earned a master’s degree in accounting. But my heart led me back to m true calling, so I enrolled in cosmetology school. While there, I realized my dream was to own a salon. Armed with both business knowledge and cosmetology skills, I embarked on a journey.”
Most of Shadley’s career was spent on the brand side of the industry.
“I worked for Aveda and Kenra Professional, where I met my husband, who handled digital marketing for Kenra,” Shadley said. “I relocated to Indy [where Kenra was headquartered], and soon after, Kenra moved to Los Angeles. As newlyweds wanting to start a family, we didn’t feel L.A. was the right fit for us.”
Shadley added, “My husband and I had a heads-up about our job relocation, which gave us time to plan. In 2018, I seized the opportunity and opened a Pure Barre studio. Having been a Pure Barre client in North Carolina, I opened a downtown location, which quickly became a success. I expanded with another Pure Barre in Noblesville and acquired one in Fishers. Over the next five years, I managed these three locations.”
DISCOVERING BLO BLOW DRY BAR
“During COVID, we weathered the storm well, but like everyone else, it allowed us time to reflect on the next chapter of our lives,” Shadley said. “For me, it meant returning to the beauty industry, business ownership and working with female teams. I worked with over 100 female employees at Pure Barre.”
Shadley continued, “I loved the concept of Blo, which led me to open a location in Fishers over 18 months ago. This location won ‘New Location of the Year’ last year for Blo Corporate and is thriving. I’ve also acquired a location in Chicago, and now, I just opened in Carmel, making this my third location. In the past year, I sold all the Pure Barre studios.”
The space exudes a bright, airy and contemporary ambiance, punctuated by the brand’s signature pink accents. Considerable attention has been given to elevating the guest experience, evident in the installation of ergonomic wash stations that invite guests to unwind and recline while having their hair pampered. The styling stations are thought-
fully equipped with conveniences such as charging stations and photo-friendly backlighting. Additionally, a cozy consultation area is available for guests to explore the Blo LookBook, and you can’t miss the opportunity to venture down the pink-themed corridor for that perfect selfie moment.
Blo Blow Dry Bar aims to create an inclusive space for people of all backgrounds while emphasizing selfcare and wellness. The franchise offers various hairstyles and makeup services in a welcoming and vibrant environment. The expert stylists are available seven days a week to cater to all guests’ needs.
Their services include sleek styles, curls, updos, braids and makeup applications for various occasions.
“We also specialize in special events like prom and bridal styling, makeup applications and extensions,” Shadley explained. “When you visit Blo, it resembles a traditional salon, but we focus exclusively on styling and makeup services. We also do offer both ready-to-wear and semi-permanent extension services with Glam Seamless extensions. Many of our members jump at the opportunity to get their extensions done with us because we can wash and blow out their extensions out once a week, taking the hassle out of daily styling and providing regular professional upkeep.”
Shadley concluded, “My team consists of incredibly talented artists, and it’s incredibly rewarding to see them work. We offer convenient appointments and have a membership program, with many clients coming in weekly or bi-weekly. We cater to brand-new moms who finally get some time for themselves, as well as working women who multi-task on their laptops while we provide a wash, blow, and go service. This includes a shampoo, blow dry, and styling of the client’s choice, with five signature styles available, from smooth and sleek to beach waves or glamorous ’90s Hollywood or supermodel looks.”
For a limited time, the bar will offer a Founder’s rate for the “Mane Squeeze Membership,” which includes two monthly blowouts for $85, along with perks like $5 off additional blowouts, 10% off retail and makeup services, and a monthly add-on perk.
Don’t wait … book your appointment today and check out this month’s special offerings at blomedry.com/blo-carmel-homepage! Be sure to follow on Instagram at @blo_indianapolis.
LOCATION AND CONTACT INFO:
11503 Spring Mill Road #250,
Carmel, Indiana 46032
317-836-5483
[email protected]
MANE SQUEEZE
GET THE HOTTEST DEAL ON FLAWLESS HAIR!
- Membership includes 2 blow outs
each month - $5 off any additional blow outs
during the month - 10% off makeup services
- 10% off retail products
- Monthly members-only perks
- A free blow out on your birthday
each year (redeemable +/− 7 days)